As a creative freelancer in a digital world, you can never do enough. Even if you were mono-focussed on just one commercial activity, and assuming you weren’t cross-pollinating ‘work’ from your non-work life, there’s still all the related, necessary activity. There’s promotion and marketing, which can include web design, blogging, social media work, and networking. There’s advertising, and finance and logistics. Realistically, at best you’re doing about 50% creative work vs everything else. And in lean times, it’s so much more because you’re hustling so much harder of so much less work and money.
But, let’s face it, you’re going to …read more
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